Datanomics

Jason Heller recently coined the term "Datanomics" in a posting on his blog The Digital Blur. He defines datanomics as "The study and practice of creating direct and indirect value by leveraging data at all points in the business, encompassing everything from simple communication of collective experience and knowledge to the implementation and management of sophisticated data analysis tools and dashboards"

He adds that "A company’s 'datanomic position' affects its overall position in the market, creates or impedes competitive advantages, creates operational efficiencies and increases profitability." Although the term datanomics is new, I think that many people who work in analytics can attest to that.

I think this term can help focus and clarify our thinking on the interplay between the affected subject areas, and I hope to read more about this topic on his blog and elsewhere.